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| 2011 CCS China Regional Spelling Bee – Sponsor Invitation |
A Great Marketing Opportunity
If your target customer groups are middle class parents and teenagers (ages 10 – 18) with a global mindset, the "Spelling Bee" is a great marketing opportunity for your company and products.
With the historical and successful entry by China to the Spelling Bee competition in 2009, CCS has received an overwhelming response from international schools and local Chinese schools. This year the competition will still be "By Invitation Only". We are inviting international schools and private schools, as well as premiere local Chinese schools with a high ranking academic performance. The enrollment of 2011 CCS Spelling Bee is projected to quadruple from last year.
Spelling Bee – A Historical Snap Shot
The "Spelling Bee" is an English language competition with 84 years of history, originating in the United States. In 2009, over 11 million students from around the world participated in the competition. With CCS sponsorship, China entered for the first time in 2009, sending Jacky Qiao, the China Champion, to Washington DC. He competed with 293 champions from around the world, and he ranked No. 42nd in the final competition.
2009 Participation Recap:
Media Reach: Estimated 29 million
- Shanghai and Beijing
- 19 Chinese media coverage ranging from Print, Television and Website
Direct reach: 15,000
- 16 participating schools
- 5000 students
- 10,000 parents and teachers
2011 CCS China Regional Spelling Bee Projected Participation:
Planned Media Reach: Estimated 63.7 million
- Beijing, Shanghai, Guangzhou, Hangzhou
- 50 Chinese media ranging from Print, Television and Web coverage
Direct Reach: 60,000
- 40 participating schools in 4 cities
- 20,000 Students
- 40,000 Parents & teachers
- Teachers and administrators: 2,000
A 4 times increase over 2009!
This event possesses all the attributes a marketer looks for:
- Captive Audience: the audience you reach is very dedicated. The students and parents will be preparing for the competition. The materials sent by CCS, with your sponsor information, will be closely examined and looked at. Your company's name, logo, and products will have a repeated impression on them through out the 6 months leading up to the final competition.
- Goodwill: The Spelling Bee is an educational competition that truly benefits the participants. Students will gain vocabulary, better motivation to learn English, and schools will have a friendly competition for excellence.
- Product Reach: Your products will be getting into the hands of winners of this competition at various levels. These students are the leaders and trendsetters of their peers. They will influence the other students' behaviors and product preferences.
- Media Exposure: The media coverage throughout this competition will continue to increase from 2009. Last year over 19 Chinese media and 14 US media outlets reported on the Spelling Bee. In 2011 the projected media coverage will be 50 media in 3 cities. Your sponsorships will be mentioned many times with the media coverage. It has a great PR effect on your company and products.
Important Dates
Competition Phase
1/19/2011: Round 1 - School-wide Spelling Bee Written Test
2/23/2011: Round 2 - School Champion Competition
2/27/2011: Round 3 - City Finalists competition
3/19/2011: Round 4 - China Regional "Spelling Bee" Final Competition and Award Ceremony
Sponsorship Opportunities:
- Title Sponsor (1)
- Gold Sponsor (1)
- Silver Sponsor (1)
- Bee Sponsors (5)
- Airline Sponsor (1)
- Hotel Sponsor (1)
For detailed sponsorship information, please contact CCS Program Director, Stella Si, at stella@communitycenter.cn |
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